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Audi presents e-tron GT1 in a digital world premiere

With an energized driving demonstration and a world premiere featuring high-caliber participants, Audi has presented its new electric spearhead – the Audi e-tron GT1. In two events on the digital Day of Progress, the Four Rings showcased the highlights of this fully electric gran turismo: dynamic driving performance, emotional design, and sustainability. “The e-tron GT1 is a stand-alone Gran Turismo, reinterpreted for the future. Its looks are a testame...

Audi teams up with Netflix on “The Gray Man”

Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT* and Audi Q4 Sportback e-tron*, as well as the Audi RS 7 Sportback* and Audi R8 Coupe*. The Gray Man opened in select theaters globally on July 15 and will be released worldwide on Netflix on July 22, 2022. The Gray Man is a mo...

“Aesthetics arise from efficiency”: Marc Lichte

Q. Mr. Lichte, the wait will soon be over. Audi will introduce the e-tron GT on February 9. Is the presentation of such a model still exciting even after seven years of being the brand’s Head of Design? ML: The world premiere is a magic moment. That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long road that involves a great ...